Happy Anniversary MAX MARA! 1951-2011


While the French Fashion rage on this week, we couldn’t help but notice our favorite classic house, MAX MARA was busy celebrating an anniversary. Born in 1951, the house created the classics in days when a women wore a bag, shoes and gloves all to match with her perfectly tailored coat. Did we say that was 1951? Well, now that the ladylike bag has returned, and you can purchase dreamy gloves at Perrin Paris (glovemakers to Chanel, Hermes) I think its fair to say that MAX MARA has taken what was an Italian sportswear name,
and, made it continually successful and solid, even through the 1960s when London took over and the entire world went MOD. The Fall Max Mara collections continued to please their typical customer, with an array of classic shapes and coats and skirts that were not only classic but affordable.  I know my fashion friends will tell me, that the clothes are dull, and a bit conservative.  Well, I never met a man who didn’t want a proper girl in a Max Mara outfit to meet his mother, no? Or, that perfect power meeting where you have to leave the leather mini at home. That’s the purpose of Max Mara, keeping a girl on the up and up, if you know what I mean.
Fabrics, are always a must at an Italian house, and MAX MARA can be trusted to provide solid camels, great wools, and delicious leathers. We’re fans of just how easy it is to get dressed with the basics, and then there’s that touch of luxe that makes them Italian:  fur cuffs, collars, leather trims, patent leather accessories, delicious shoes, and bags, that are not inspired, but solid.  Sometimes a girl just needs to depend on things that work.
Spring Collections offered a welcomed relaxed and architectural mode that made much of a girls figure, simple shapes, gorgeous fabrics and clothes that said VIVA DOLCE or VIA ROMA or Vive L’Italia as there is really no substitute for a beautiful Italian fabric that has been cut to to perfection.
Stylist PRIVEE